Project Description

In May of 2015, the maddjett team worked with Pepsi MidAmerica and Big Machine Label Group on a multi-dimensional promotion for Diet Pepsi featuringRaeLynn.

With nearly a year of planning behind us, the result created a win-win-win for our client, the artist and consumers.

As a part of our Women of Country marketing campaign, PMA placed RaeLynn on 3 million Diet Pepsi cans and POP materials in all its Midwest markets. In addition to this promotion, we executed a series of six pop-up concerts over three days throughout Pepsi’s territory shining a spotlight on the God Made Girls singer. The concert locations were selected based on internal competitions for PMA retailers – creating a win for the client. Our partner received great exposure through marketing materials and face-to-face interaction with fans through her concerts. Consumers enjoyed free music and the chance to win a once-in-a-lifetime trip to CMA Fest to meet RaeLynn and label-mates Maddie + Tae.

Partnerships that elevate all parties involved are what we love to do. Thanks to all involved for their amazing dedication to making this BIG dream a reality.