Project Description

In collaboration with WME Live, maddjett was thrilled to work on Oprah’s The Life You Want Weekend Tour.

maddjett’s staff diligently worked to bring on partners by brainstorming the perfect alignment between Oprah and various national brands (P&G, Toyota, Mophie and more).

From the beginning, our team contributed to developing the overall strategy for the event to ensure success. We championed glow bracelet and RFID technology for each guest to wear throughout the event. Winner of the Event Tech Award for Best Combination of Event Technologies (B-to-C), the bracelets created an unmatched consumer experience (lighting up at key points throughout the program and instantly posting or emailing pictures captured at onsite activations) while supplying sponsors with data about an engaged audience.